Titre : |
To what extent does an eco-responsible innovation approach impact the desirability and purchase intention of the champagne ? |
Type de document : |
Mémoire |
Auteurs : |
Méline GUEBER, Auteur |
Année de publication : |
2023 |
Importance : |
37 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management ECOLOGIE ; INNOVATION ; VIN SECTEUR
|
Résumé : |
Champagne, which is regarded as an undisputed symbol of celebration and elegance, is developing in a changing context where the importance attached to environmental issues is increasing. In response to these challenges, environmentally friendly innovation can be used as a means of satisfying the needs of consumers who are concerned about preserving the
environment. The aim of this study is to examine the ways in which an eco-responsible innovation approach affects the desirability and perceived prestige of champagne. To understand the links between the image of prestige champagne and eco-responsibility, our study is based on consumer surveys and testimonials from professionals of the champagne
industry. |
Programme : |
MSc International Project Development |
Permalink : |
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