| Titre : |
How to enhance creativity in the luxury product development ? |
| Type de document : |
Mémoire |
| Auteurs : |
Eva KIRAKOSYAN, Auteur |
| Année de publication : |
2023 |
| Importance : |
28 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
INDUSTRIE DU LUXE SECTEUR ; CREATIVITE ; PRODUIT
|
| Résumé : |
Luxury product development is a highly competitive market, where creativity and innovation are key drivers for success. The industry is constantly evolving, and brands that fail to innovate risk being let behind by their competitors. This lack of innovation can be detrimental to a luxury brand's long-term success, as it risks being seen as outdated and irrelevant. One recent event that highlights the importance of innovation in the luxury industry is the collaboration between Louis Vuiton and artist Yayoi Kusama. This collaboration resulted in a highly successful collection that showcased the brand's ability to innovate and push the boundaries of traditional luxury product development |
| Programme : |
MSc International Project Development |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581908 |
How to enhance creativity in the luxury product development ? / 2023 
