| Titre : |
Adapting business model canvas in the internationalization process of cosmetic companies: opportunities and challenges |
| Type de document : |
Mémoire |
| Auteurs : |
Alice SIMMINGER, Auteur |
| Année de publication : |
2023 |
| Importance : |
31 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COSMETIQUE ET PARFUMERIE SECTEUR ; INTERNATIONAL ; STRATEGIE
|
| Résumé : |
The idea of this dissertation proposal comes from an observation I did during my last internship in a French cosmetic brand. I observed and understood the approach of their international development process and the fact, they have no other choice to meet success than to adapt their channel distribution according to the local market. On the other hand, as a customer I observed how luxury cosmetics brands may enter a new market differently. In overall luxury brands have a sufficiently strong image to maintain their original business strategy |
| Programme : |
MSc International Project Development |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581913 |
Adapting business model canvas in the internationalization process of cosmetic companies: opportunities and challenges / 2023 
