| Titre : |
THE EFFECTS OF THE NUTRI-SCORE LABEL ON THE CONSUMER PURCHASE INTENTION IN THE DRIVE CHANNEL IN FRANCE |
| Type de document : |
Mémoire |
| Auteurs : |
Alice LE GENDRE, Auteur |
| Année de publication : |
2023 |
| Importance : |
72p. |
| Note générale : |
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| Langues : |
Français (fre) Langues originales : Anglais (eng) |
| Mots-clés : |
Management
ALIMENTATION ; MARKETING ACHAT ; SANTE
|
| Résumé : |
This paper aims to show the effects of the Nutri-Score label on consumer purchase intention in the drive channel in France. Several papers have already been realized on this nutritional label, but further research need to be performed as this label is recent in the consumers’ mindset. Moreover, most of the studies has been conducted on physical supermarkets. As the drive is a new way of purchasing food products thanks to new technologies and intensified by the Covid-19 pandemic, we would like to focus our research on this channel. To answer this question, we have distributed a quantitative survey on French consumers of the drive channel via different canals including LinkedIn, e-mails and private messages. From the results obtained, we have managed to show the effects of Nutri-Score on theconsumer purchase intention at the drive, the role of product category and product brand in the consideration of this label, but not the interaction effects of consumer characteristics with this nutritional label. Additionally, we have confirmed several statements from the literature, andalso got contradictory results. Finally, we have suggested diverse recommendations to policy makers and practitioners to enhance the visibility and the importance of this nutritional label in France, particularly through public communication campaigns on media, new measures on drive websites and partnerships with other actors such as mobile applications like Yuka. |
| Programme : |
MSc International Marketing & Brand Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581923 |
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THE EFFECTS OF THE NUTRI-SCORE LABEL ON THE CONSUMER PURCHASE INTENTION IN THE DRIVE CHANNEL IN FRANCE / 2023 
