| Titre : |
Ethics in the cosmetic industry : How has the emergence of the “Clean beauty” philosophy impacted the cosmetic market for the past decade? |
| Type de document : |
Mémoire |
| Auteurs : |
Elise LEVY, Auteur |
| Année de publication : |
2023 |
| Importance : |
30 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COSMETIQUE ET PARFUMERIE SECTEUR ; TENDANCE ; INFLUENCEUR
|
| Résumé : |
In a global warming context and along with growing concerns about environmental, ethical and health matters, consumers are demanding more efforts from brands when it comes to the production of responsible cosmetics. Also known as “clean beauty”, this movement – which has in fact started during the 20 th century but has emerged under this
new name for the past decade – aims at promoting products formulated without controversial ingredients and manufactured without malpractices. This trend thus appears to be the exact opposite of greenwashing as it stands for real standards and kept promises, for the sake of the planet and the humans’ wellbeing. More and more customers all over the
globe seem to be willing to transition towards a “cleaner” cosmetic consumption, as long as they are educated about its benefits. Research on consumer behavior and purchase habits in the cosmetic sector has been conducted in many countries, but few studies were done in France – resulting in a lack of actual knowledge of the French decision-making in cosmetics buying. This work thus focuses on understanding the growing need for clean cosmetics all over the world and how companies are adapting their current offer and practices, as well as studying the French customers and their behavior towards this ongoing trend. |
| Programme : |
MSc Marketing French Excellence |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581934 |
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Ethics in the cosmetic industry / 2023 
