Determinants of E-customer satisfaction ... - Catalogue Library Neoma Business School

Determinants of E-customer satisfaction in the process of planning a trip: A comparison between online travel agencies and travel apps service suppliers / Allison MONAR / 2023

Titre :	Determinants of E-customer satisfaction in the process of planning a trip: A comparison between online travel agencies and travel apps service suppliers
Type de document :	Mémoire
Auteurs :	Allison MONAR, Auteur
Année de publication :	2023
Importance :	27 p.
Note générale :	Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page.
Langues :	Anglais (eng)
Mots-clés :	Management TOURISME SECTEUR ; SATISFACTION ; APPLICATION MOBILE
Résumé :	In recent years, the internet has transformed into a thriving marketplace for many industries, including the hospitality sector. Even online travel agencies, such as Booking, Expedia, and Trivago, have emerged as dominant players, offering a range of services to simplify the travel booking process for consumers. Additionally, technological advances, particularly smartphones and tablets, have led to the proliferation of travel apps with innovative features, providing users with a user-friendly and interactive experience.
Programme :	MSc Marketing French Excellence
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