Titre : |
Strategies and techniques supermarket used to encourage more purchase of consumers |
Type de document : |
Mémoire |
Auteurs : |
Constance JALLOT, Auteur |
Année de publication : |
2023 |
Importance : |
28p. |
Note générale : |
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Langues : |
Français (fre) Langues originales : Anglais (eng) |
Mots-clés : |
Management MARKETING ACHAT ; COMPORTEMENT DU CONSOMMATEUR ; FIDELISATION
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Résumé : |
To become bigger actors in their fields, supermarkets did not stop encourage their customers from massive consumption; they became little by little temples of consumption. They manage to keep consumers loyal through different means and are constantly looking for potential customers. Most of them innovate a lot in this field but they also must be adaptable to the mentality of the population they target. Some countries have specific habits and customs used on a smaller scale in France for example and vice versa. There is also the question of the price of the products, one can think that when the borders are close, the inhabitants can more easily find articles and compare the prices. Purchases are pre-planned for the major part by consumers. The important objective is this study is to understand how skills and techniques influence consumers towards specific products or adapt their concepts to satisfy a clientele, maximize profit and find perfect combinations adapted to external and internal factors, externalities within strategies. The most significant study method to understand how it affects consumer’s behavior remains the qualitative research to analyze with their proper comprehension the ideas behind concepts.
The idea was to analyze how supermarkets are acting at all levels as few really care. They are fully involved in well-being and in customer understanding to make them find what they think they are looking for with the same consumption model throughout all countries. It would be interesting to look later at the products most sensitive to the influence of supermarkets on their basket. |
Programme : |
MSc International Marketing & Brand Management |
Permalink : |
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