Redefining Retail : 10 Guiding Principle... - Catalogue Library Neoma Business School

Redefining Retail : 10 Guiding Principles for a Post-Digital World / Philip KOTLER / WILEY PUBLISHING (2024)

Titre :	Redefining Retail : 10 Guiding Principles for a Post-Digital World
Type de document :	e-book
Auteurs :	Philip KOTLER, Auteur
Editeur :	WILEY PUBLISHING
Année de publication :	2024
Importance :	313 p.
ISBN/ISSN/EAN :	978-1-394-20471-7
Langues :	Anglais (eng)
Mots-clés :	Management COMMERCE DE DETAIL ; MARQUE
Résumé :	Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy.
Nombre d'accès :	Illimité
En ligne :	https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...]
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