The Retailing Reader - Catalogue Library Neoma Business School

The Retailing Reader / Anne SPARKS / TAYLOR & FRANCIS GROUP (2008)

Titre :	The Retailing Reader
Type de document :	e-book
Auteurs :	Anne SPARKS, Auteur
Editeur :	TAYLOR & FRANCIS GROUP
Année de publication :	2008
Importance :	418 p.
ISBN/ISSN/EAN :	978-1-00-014325-6
Langues :	Anglais (eng)
Mots-clés :	Management COMMERCE DE DETAIL
Résumé :	Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing.
Nombre d'accès :	3
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