Strategic International Management : Tex... - Catalogue Library Neoma Business School

Strategic International Management : Text and Cases / Dirk MORSCHETT / SPRINGER INTERNATIONAL PUBLISHING AG (2010)

Titre :	Strategic International Management : Text and Cases
Type de document :	e-book
Auteurs :	Dirk MORSCHETT, Auteur
Editeur :	SPRINGER INTERNATIONAL PUBLISHING AG
Année de publication :	2010
Importance :	467 p.
ISBN/ISSN/EAN :	978-3-8349-6331-4
Langues :	Anglais (eng)
Mots-clés :	Management COMMERCE INTERNATIONAL ; ENTREPRISE MULTINATIONALE
Résumé :	Over the last few decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world trade and in foreign direct investment flows as well as in the high share of intra-company trade on total world trade, indicating the relevance of cross-border value creation pro cesses. Courses on International Managementhave, thus, become an integral part of most management studies at universities today and dedicated Mas ters programmes on International Management have emerged in recent years.
Nombre d'accès :	3
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