| Titre : |
Corporate Social Responsibility : Challenges, Opportunities and Strategies for 21st Century Leaders |
| Type de document : |
e-book |
| Auteurs : |
John OKPARA, Auteur |
| Editeur : |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO |
| Année de publication : |
2013 |
| Importance : |
315 p. |
| ISBN/ISSN/EAN : |
978-3-642-40975-2 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
STRATEGIE ; RESEAU SOCIAL
|
| Résumé : |
In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? |
| En ligne : |
https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582096 |
Corporate Social Responsibility / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2013)
