| Résumé : |
In 'Matchmakers,' David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and 'Matchmakers'--rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world. |
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Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheMatchmakers: The New Economics of Multisided Platforms / HARVARD BUSINESS REVIEW PRESS (2016)
