Advertising and Integrated Brand Promotion / CENGAGE Learning Custom Publishing (2017)

Titre : Advertising and Integrated Brand Promotion Type de document : Livre Mention d'édition : 8th ed. Editeur : CENGAGE Learning Custom Publishing Année de publication : 2017 Importance : 425 p. ISBN/ISSN/EAN : 978-1-337-11021-1 Prix : 117 EUR Langues : Anglais (eng) Mots-clés : Management PUBLICITE ; STRATEGIE ; MARQUE Index. décimale : 125.55 PUBLICITE Résumé : This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496379

Autre format

• Advertising and Integrated Brand Promotion / CENGAGE LEARNING (2018)  

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J6476	125.55 ADV	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Economics / William J. BAUMOL / CENGAGE Learning Custom Publishing (2015)

Titre : Economics : Principles and Policy Type de document : Livre Auteurs : William J. BAUMOL ; Alan S. BLINDER Editeur : CENGAGE Learning Custom Publishing Année de publication : 2015 Importance : 829 p. Présentation : ill., graph., tabl. ISBN/ISSN/EAN : 978-1-305-28059-5 Prix : 319.03 EUR Langues : Anglais (eng) Mots-clés : Management ANALYSE ECONOMIQUE ; MARCHE ; ETATS-UNIS D'AMERIQUE ; MACROECONOMIE ; POLITIQUE MONETAIRE Index. décimale : 331.55 THEORIE ECONOMIQUE Résumé : Master the principles of economics, and gain an understanding of current economic situations with the solid introduction and policy-based examples and applications found in ECONOMICS: PRINCIPLES AND POLICY, 13E. Written by two of the most respected economists in the world, this edition provides significant updates that reflect the latest economic situations and timely economic data. The authors combine the right level of rigor and detail to clarify even the most complicated concepts. A new chapter highlights U.S. economic leadership and assesses prospects for future U.S. growth based on strengths and weaknesses in key areas, such as productivity, innovation, entrepreneurship, health care, education, inequality, trade, the budget deficit, and climate change. Well-developed examples, intriguing puzzles and meaningful economic issues provide a good balance of theory to application. Note de contenu : Glossaire, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207841

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J5426	331.55 BAU	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Corporate Innovation & Entrepreneurship / Donald F KURATKO, / CENGAGE Learning Custom Publishing (2011)

Titre : Corporate Innovation & Entrepreneurship : International Edition Type de document : Livre Auteurs : Donald F KURATKO, ; Jeffrey G. COVIN ; Michael H. MORRIS Mention d'édition : 3rd ed. Editeur : CENGAGE Learning Custom Publishing Année de publication : 2011 Importance : 512 p. ISBN/ISSN/EAN : 978-1-111-52691-7 Prix : 79 EUR Langues : Anglais (eng) Mots-clés : Management ENTREPRENEURIAT ; INNOVATION Index. décimale : 112.72 ENTREPRENEURIAT Résumé : This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=492830

Autre format

• Corporate Innovation and Entrepreneurship / Donald F KURATKO / CENGAGE LEARNING (2011)  

Exemplaires(6)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J6499	112.72 KUR	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
052963	658.11 KUR	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
052964	658.11 KUR	Livre	Library Campus de Reims	Salle de lecture	Disponible
059114	658.11 KUR	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
J6899	112.72 KUR	Livre	Library Campus de Rouen	Salle de lecture	Exclu du prêt
J6904	112.72 KUR	Livre	Library Campus de Rouen	Salle de lecture	Exclu du prêt