| Titre : |
New luxury management : creating and managing sustainable value across the organization |
| Type de document : |
Livre |
| Auteurs : |
Emmanuelle RIGAUD-LACRESSE, Auteur Neoma ; Fabrizio Maria PINI ; Laurent HERVÉ, Auteur Neoma ; Maria RUIZ, Auteur Neoma ; Caroline ANDRE, Auteur Neoma ; Stéphane FOURNEAUX, Auteur Neoma |
| Editeur : |
New York : PALGRAVE MACMILLAN |
| Année de publication : |
2017 |
| Collection : |
Palgrave advances in luxury |
| Importance : |
xxii-311 p. |
| ISBN/ISSN/EAN : |
978-3-319-41726-4 |
| Prix : |
124 EUR |
| Note générale : |
Index. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
INDUSTRIE DU LUXE SECTEUR ; MANAGEMENT ; ORGANISATION ; PRODUIT DE LUXE
|
| Index. décimale : |
426.75 INDUSTRIE DU LUXE SECTEUR |
| Résumé : |
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159703 |
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