The New Rules of Sales and Service : How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Ed. 1 / David Meerman SCOTT / John Wiley & Sons (2016)  

Titre : The New Rules of Sales and Service : How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Ed. 1 Type de document : e-book Auteurs : David Meerman SCOTT Editeur : John Wiley & Sons Année de publication : 2016 ISBN/ISSN/EAN : 9781119272427 Note générale : copyrighted Langues : Anglais (eng) Résumé : The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'?there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88945101 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578699

The New Rules of Marketing & PR / David Meerman SCOTT / John Wiley & Sons (2015)

Titre : The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly Type de document : Livre Auteurs : David Meerman SCOTT Editeur : John Wiley & Sons Année de publication : 2015 Importance : 439 p. ISBN/ISSN/EAN : 978-1-119-07048-1 Prix : 28.47 EUR Mots-clés : Management RELATIONS PUBLIQUES ; TIC ; MARKETING DIRECT ; COMMERCE ELECTRONIQUE Index. décimale : 151.77 TECHNOLOGIE DE RUPTURE Résumé : This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty–five languages. It offers a step–by–step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web–based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big–budget campaigns. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209023

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
J4006	151.77 SCO	Livre	Library Campus de Rouen	Salle de lecture	Disponible

The new rules of marketing & PR / David Meerman SCOTT / Hoboken, N.J. : WILEY (2013)

Titre : The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / Type de document : Livre Auteurs : David Meerman SCOTT, Auteur Mention d'édition : Fourth edition. Editeur : Hoboken, N.J. : WILEY Année de publication : 2013 Importance : XXIII-439 p. ISBN/ISSN/EAN : 978-1-118-48876-8 Note générale : Index Langues : Anglais (eng) Mots-clés : Management MARKETING DIRECT ; RELATIONS PUBLIQUES ; RESEAU SOCIAL ; TIC Résumé : Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155601

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044683	658.872/SCO	Livre	Library Campus de Reims	Salle de lecture	Disponible

Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History Ed. 1 / David Meerman SCOTT / John Wiley & Sons (2010)  

Titre : Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History Ed. 1 Type de document : e-book Auteurs : David Meerman SCOTT Editeur : John Wiley & Sons Année de publication : 2010 ISBN/ISSN/EAN : 9780470900529 Note générale : copyrighted Langues : Anglais (eng) Résumé : The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88945740 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=579165

New rules of marketing & PR / David Meerman SCOTT / John Wiley & Sons (2010)

Titre : New rules of marketing & PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly Type de document : Livre Auteurs : David Meerman SCOTT Mention d'édition : 2e éd. Editeur : John Wiley & Sons Année de publication : 2010 Importance : XXX, 286 p. Format : 23 cm ISBN/ISSN/EAN : 978-0-470-54781-6 Prix : 21 € Note générale : Index Langues : Anglais (eng) Mots-clés : Management MARKETING DIRECT ; RESEAU SOCIAL Delphes NOUVELLES TECHNOLOGIES DE L'INFORMATION ET DE LA COMMUNICATION Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=151170

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
034548	658.872/SCO	Livre	Library Campus de Reims	Salle de lecture	Disponible