Research methods in business studies / Pervez N. GHAURI / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2020)

Titre : Research methods in business studies Type de document : Livre Auteurs : Pervez N. GHAURI ; Kjell GRØNHAUG ; Roger STRANGE Mention d'édition : Fifth edition / Editeur : Cambridge : CAMBRIDGE UNIVERSITY PRESS Année de publication : 2020 Importance : 327 p. ISBN/ISSN/EAN : 978-1-108-48674-3 Note générale : Previous edition: Harlow: Pearson Education, 2010. Langues : Anglais (eng) Mots-clés : Management METHODE DE FORMATION Index. décimale : 650.072 Résumé : This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=579897

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
058198	658.072 GHA	Livre	Library Campus de Reims	Salle de lecture	Disponible

International business strategy / Peter J. BUCKLEY / New York : ROUTLEDGE (2015)

Titre : International business strategy : theory and practice Type de document : Livre Auteurs : Peter J. BUCKLEY, Éditeur scientifique ; Pervez N. GHAURI Editeur : New York : ROUTLEDGE Année de publication : 2015 Importance : 664 p. ISBN/ISSN/EAN : 978-0-415-62470-1 Prix : 63 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management ENTREPRISE MULTINATIONALE ; COMMERCE INTERNATIONAL Résumé : With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156617

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
048193	658.049/BUC	Livre	Library Campus de Reims	Salle de lecture	Disponible

Doing Business in Emerging Markets / Tamer CAVUSGIL / SAGE PUBLICATIONS (2012)

Titre : Doing Business in Emerging Markets Type de document : Livre Auteurs : Tamer CAVUSGIL ; Pervez N. GHAURI ; Ayse A. AKCAL Mention d'édition : 2e éd. Editeur : SAGE PUBLICATIONS Année de publication : 2012 Importance : 394 p. ISBN/ISSN/EAN : 978-1-84920-154-4 Prix : 53 EUR Langues : Anglais (eng) Mots-clés : Management COMMERCE EXTERIEUR ; COMMERCE INTERNATIONAL ; PAYS EN DEVELOPPEMENT Index. décimale : 333.86 PAYS EN DEVELOPPEMENT Résumé : The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as Csr, regulation, finance and communication. Note de contenu : Bibliogr. p.353-387, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=232532

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J4738	333.86 CAV	Livre	Library Campus de Rouen	Salle de lecture	Exclu du prêt
J4739	333.86 CAV	Livre	Library Campus de Rouen	Salle de lecture	Disponible

New challenges to international marketing / EMERALD GROUP PUBLISHING (2009)

Titre : New challenges to international marketing Type de document : Livre Auteurs : Rudolf R. SINKOVICS, Éditeur scientifique ; Pervez N. GHAURI, Éditeur scientifique Editeur : EMERALD GROUP PUBLISHING Année de publication : 2009 Collection : Advances in international marketing num. vol. 20 Importance : XI, 418 p. ISBN/ISSN/EAN : 978-1-84855-468-9 Prix : 91 € Note générale : Bibliogr. fin de chapitre Langues : Anglais (eng) Mots-clés : Management MARKETING INTERNATIONAL ; RELATIONS ECONOMIQUES INTERNATIONALES ; COMMERCE EXTERIEUR ; AUSTRALIE ; ASIE ; TOURISME ; MARQUE Delphes NOUVEAU MARCHE ; ENTREPRISE CONJOINTE ; NOUVELLES ECONOMIES INDUSTRIALISEES Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=151243

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
036697	658.848/NEW	Livre	Library Campus de Reims	Salle de lecture	Disponible