| Résumé : |
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheThe Last Mile : Creating Social and Economic Value from Behavioral Insights / Toronto : University of toronto press (2015)
Advances in consumer research / ASSOCIATION FOR CONSUMER RESEARCH (2008)
