Titre : |
Sports sponsorship : principles and practices |
Type de document : |
Livre |
Auteurs : |
John A. FORTUNATO, Auteur |
Editeur : |
MCFARLAND COMPANY |
Année de publication : |
2013 |
Importance : |
xii, 214 p. |
ISBN/ISSN/EAN : |
978-0-7864-7431-8 |
Prix : |
46 EUR |
Note générale : |
Bibliogr. p.185-203. Index. |
Langues : |
Anglais (eng) |
Mots-clés : |
Management SPORT
|
Résumé : |
" This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "-- |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154388 |
| ![Sports sponsorship vignette](https://cataloguelibrary.neoma-bs.fr/images/vide.png) |