| Résumé : |
Each Christmas British children unwrap £2 billion worth of toys
·Every year the must-have item becomes more expensive and more elaborate
·The toy business is a global industry worth over $30 billion
·Eighty per cent of toys are made in China, for as little as 40p each (retailing for an average £24.99)
·Exactly how are toys sold to our children?
Investigative journalist Eric Clark interviewed over 200 industry insiders from lone inventors to heads of multinational companies. He exposes corporations spending billions of pounds on research and marketing to manipulate their small customers, unashamedly using sex and violence to sell dolls and action figures to children as young as three. Their latest target? Newborns.
How do toys go from prototype to playroom? What's the real story behind the success of Barbie (there are more Barbie dolls in America than people), the Beanie Babies and the latest Elmo? In a world where the biggest distributor of toys is not a store chain, but McDonald's, the toy business is anything but child's play.
Sometimes shocking, always revelatory, The Real Toy Story will change the way that parents shop for toys. Essential reading for all adults who care how consumerism affects the children they love. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheThe real toy story / BLACK SWAN (2013)
