Visual merchandising for fashion / Sarah BAILEY / BLOOMSBURY PUBLISHING PLC (2014)

Titre : Visual merchandising for fashion Type de document : Livre Auteurs : Sarah BAILEY, Auteur ; Jonathan BAKER, Auteur Editeur : BLOOMSBURY PUBLISHING PLC Année de publication : 2014 Importance : 192 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-940496-12-9 Prix : 34 EUR Note générale : Glossaire. Index Langues : Anglais (eng) Mots-clés : Management MODE ; MOBILIER DE MAGASIN ; POINT DE VENTE ; COMMERCE DE DETAIL ; PRODUIT DE LUXE ; LANCEMENT DE PRODUIT ; MARQUE ; ESTHETIQUE INDUSTRIELLE ; MARKETING STRATEGIQUE ; MERCHANDISING Résumé : Visual merchandising for fashion examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation. Why do we go to a particular store and not another? What makes clothes sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book explores a theoretical underpinning of these principles, and encourages you to generate your own individual and self-directed designs. With interviews and case studies from some of fashion's biggest labels, this is the ultimate visual guide to merchandising for fashion. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154904

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
044362	658.804/BAI	Livre	Library Campus de Reims	Salle de lecture	Disponible