| Résumé : |
In today′s information economy, it doesn′t matter how many people you reach but how much attention gets paid. And the best way to get attention is with the POW!erful but largely misunderstood force of surprise. Done right, surprise ignites word of mouth and solidifies the bond between customers and your business like nothing else. It doesn′t matter what you′re selling—your product, your service, even yourself—this book provides you with an easy–to–use secret weapon to help open eyes, open mouths, and open wallets. Put simply, it′s the difference between your customers saying "Holy Jeez!" or "Who Cares?" So, what are you waiting for? You′ve already picked up the book and read this far . . . you might as well just buy it and get started! |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherchePow! Right between the eyes / Hoboken, N.J. : WILEY (2009)
