Luxury Brands in Emerging Markets / Glyn ATWAL / New York : PALGRAVE MACMILLAN (2014)

Titre : Luxury Brands in Emerging Markets Type de document : Livre Auteurs : Glyn ATWAL, Éditeur scientifique ; Douglas BRYSON, Éditeur scientifique ; Nacima OURAHMOUNE, Auteur Neoma ; Paul SANDERS, Auteur Neoma Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2014 Importance : XVII-214 p. ISBN/ISSN/EAN : 978-1-137-33052-9 Prix : 115 EUR Note générale : Bibliogr. chaque fin de chapitre. Index Langues : Anglais (eng) Mots-clés : Management INDUSTRIE DU LUXE SECTEUR ; MARKETING STRATEGIQUE ; PAYS EN DEVELOPPEMENT Index. décimale : 426.75 INDUSTRIE DU LUXE SECTEUR Résumé : The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics, and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICS) and provides a rich resume of the key factors that influen that effectiveness of luxury brand startegies. Note de contenu : OURAHMOUNE, Nacima. Chap. "The Cultural Construction of Brazilian Bodies and Status" p.26-45. SANDERS, Paul. Chap. "The Idiosyncrasies of Luxury Consumption in Russia" p.70-81. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155190

Exemplaires(3)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044508	658.827/ATW	Livre	Library Campus de Reims	Salle de lecture	Disponible
044509	658.827/ATW	Livre	Library Campus de Reims	Salle de lecture	Disponible
J4591	426.75 ATW	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Protest, defiance and resistance in the Channel Islands / Gillian CARR / BLOOMSBURY PUBLISHING PLC (2014)

Titre : Protest, defiance and resistance in the Channel Islands : German Occupation, 1940-45 Type de document : Livre Auteurs : Gillian CARR ; Paul SANDERS, Auteur Neoma ; Louise WILLMOT Editeur : BLOOMSBURY PUBLISHING PLC Année de publication : 2014 Importance : XIII-375 p. ISBN/ISSN/EAN : 978-1-4725-0920-8 Prix : 91 EUR Note générale : Bibliogr. p. 355-365. Index Langues : Anglais (eng) Mots-clés : Management EUROPE ; GUERRE ; HISTOIRE ; ROYAUME UNI Index. décimale : 362.22 HISTOIRE Résumé : The Nazi occupation in World War Two is acknowledged as a defining juncture and an important identity building experience throughout contemporary Europe. Resistance is what ‘saves' European societies from an otherwise checkered record of collaboration on the part of their economic, political, cultural and religious elites. Opposition took pride of place as a legitimizing device in the postwar order and has since become an indelible part of the collective consciousness. Yet there is one exception to this trend among previously occupied territories: the British Channel Islands. Collective identity construction in the islands still relies on the notion of ‘orderly and correct relations' with the Nazis, while talk of ‘resistance' earns raised eye-brows. The general attitude to the many witnesses of conscience who existed in the islands remains ambiguous. This book conversely and expertly argues that there was in fact Nazi resistance in the Channel Islands and is the first text to fully explore the complex relationship that existed between the Germans and the people of the only part of the British Isles to experience occupation. Note de contenu : SANDERS, Paul. Introduction; Chap. "Radio Days" p.65-96 ; chap. "The Peculiarities of Being under the Swastika and the Crown : Offcials and their Resistance" p. 243-276; chao."Economic Resistance and Sabotage" p.277-306; Conclusion. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155598

Exemplaires(3)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044674	944.54/CAR	Livre	Library Campus de Reims	Salle de lecture	Disponible
044673	944.54/CAR	Livre	Library Campus de Reims	Salle de lecture	Disponible
J5707	362.22 CAR	Livre	Library Campus de Rouen	Salle de lecture	Disponible