| Titre : |
Hospitality management : a brief introduction |
| Type de document : |
Livre |
| Auteurs : |
Roy C. WOOD, Auteur |
| Editeur : |
Los Angeles, [Calif.] ; : SAGE |
| Année de publication : |
2015 |
| Importance : |
XVI; 191 p. |
| ISBN/ISSN/EAN : |
978-1-4462-4694-8 |
| Prix : |
38 EUR |
| Note générale : |
Bibliogr. p.156-181. Index. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MANAGEMENT ; HOTELLERIE SECTEUR ; GESTION DES RESSOURCES HUMAINES ; GESTION DU MARKETING ; GESTION DES STOCKS
|
| Résumé : |
Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies.
The book includes coverage of the principal areas of functional management in hospitality including:
employee relations
accommodation management
food and beverage management
marketing and sales
industry structure and strategy
the nature of management roles
hospitality management education
future trends in the field.
Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry. |
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