Building social business / Muhammad YUNUS / PUBLIC AFFAIRS (2010)

Titre : Building social business : The new kind of capitalism that serves humanity's most pressing needs Type de document : Livre Auteurs : Muhammad YUNUS, Auteur ; Karl WEBER, Auteur Editeur : PUBLIC AFFAIRS Année de publication : 2010 Importance : XXV; 226 p. ISBN/ISSN/EAN : 978-1-58648-956-4 Prix : 25 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management ENTREPRENEURIAT ; CREATION D'ENTREPRISE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE ; ENTREPRENEURIAT SOCIAL Résumé : Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157804

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