New luxury management / SPRINGER-VERLAG FRANCE (2017)  

Titre : New luxury management : creating and managing sustainable value across the organization Type de document : e-book Auteurs : Emmanuelle RIGAUD-LACRESSE ; Fabrizio Maria PINI, Éditeur scientifique Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2017 Importance : 1 online resource (xxii, 311 pages) : ISBN/ISSN/EAN : 978-3-319-41727-1 Langues : Anglais (eng) Mots-clés : Management GESTION DU MARKETING ; INDUSTRIE DU LUXE SECTEUR ; PRODUIT DE LUXE Mots-clés candidats : Luxury goods industry  Management.  Marketing Index. décimale : E-book Résumé : Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159677

New luxury management / Emmanuelle RIGAUD-LACRESSE / New York : PALGRAVE MACMILLAN (2017)

Titre : New luxury management : creating and managing sustainable value across the organization Type de document : Livre Auteurs : Emmanuelle RIGAUD-LACRESSE, Auteur Neoma ; Fabrizio Maria PINI ; Laurent HERVÉ, Auteur Neoma ; Maria RUIZ, Auteur Neoma ; Caroline ANDRE, Auteur Neoma ; Stéphane FOURNEAUX, Auteur Neoma Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2017 Collection : Palgrave advances in luxury Importance : xxii-311 p. ISBN/ISSN/EAN : 978-3-319-41726-4 Prix : 124 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management INDUSTRIE DU LUXE SECTEUR ; MANAGEMENT ; ORGANISATION ; PRODUIT DE LUXE Index. décimale : 426.75 INDUSTRIE DU LUXE SECTEUR Résumé : Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159703

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
051401	658/RIG	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
J5709	426.75 RIG	Livre	Library Campus de Rouen	Salle de lecture	Disponible