Détail de l'éditeur
Rodale Books |
Documents disponibles chez cet éditeur (1)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Onward / Howard SCHULTZ / Rodale Books (2011)
Titre : Onward : How Starbucks Fought for Its Life without Losing Its Soul Type de document : Livre Auteurs : Howard SCHULTZ ; Joanne GORDON Editeur : Rodale Books Année de publication : 2011 Importance : 350 p. ISBN/ISSN/EAN : 978-1-60961-382-2 Prix : 18 EUR Langues : Anglais (eng) Mots-clés : Entreprise
STARBUCKS
Management
LEADERSHIP ; MANAGEMENT ; DEVELOPPEMENT ECONOMIQUEIndex. décimale : 112.38 ENTREPRISE ETRANGERE Résumé : In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=591364 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J5199 112.38 SCH Livre Library Campus de Rouen Salle de lecture Sorti jusqu'au 02/05/2025
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26