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Event Communication : Theory and Methods for Event Management and Tourism / Barbara Mazza / Goodfellow Publishers (2024)
Titre : Event Communication : Theory and Methods for Event Management and Tourism Type de document : e-book Auteurs : Barbara Mazza Editeur : Goodfellow Publishers Année de publication : 2024 ISBN/ISSN/EAN : 9781915097538 Note générale : copyrighted Langues : Anglais (eng) Résumé : Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as: • Relationship and integrated communication for the event stakeholder management • Event mix strategies and multilevel communication • Different typologies of users and consumer behaviour • Communication planning and results • Events storytelling: dramaturgy and metacommunication • How to increase engagement and deliver immersive experiences • Innovative digital technologies and virtual events • Evaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world. Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK. Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication. Department of Communication and Social Research, Sapienza, University of Rome. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88961055 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=596189 Dark Side of Events : Navigating Corruption and Risk Management / William O'Toole / Goodfellow Publishers (2024)
Titre : Dark Side of Events : Navigating Corruption and Risk Management Type de document : e-book Auteurs : William O'Toole Editeur : Goodfellow Publishers Année de publication : 2024 ISBN/ISSN/EAN : 9781915097996 Note générale : copyrighted Langues : Anglais (eng) Résumé : The events industry is a multi-million dollar fast-moving industry, ergo it is a key target for corruption. With multiple revenue sources, complex logistics, ,a strict deadline and the need for quick decision making, it is vital the organisers are fully aware of all ways and means events can leave themselves vulnerable. This new volume from William O’Toole , takes the reader through all the stages, identifying the ‘weak spots’ and opportunities, and advising how to identify and prevent corruption. His core thesis is that mega corruption is empowered and accepted when petty corruption abounds. Addressing the mega corruption of mega events, without minimising the smaller and highly distributed petty corruption, is less than a band aid. He believes preventing corruption in events is a matter of ethics from the ground up. Laws and compliance are necessary, but ultimately it depends on people, on trust and integrity. 'The Dark Side of Events' applies the advanced tools of risk management found in the International Standards ISO31010, 31000, 37001 to the prevention of corruption in events and includes a schema on how the text can be used as a training manual, teaching textbook and guide for events and event teams. The final chapter includes an ‘exposure to corruption assessment’ table. This provides events with a series of questions to assess their exposure to corruption. It will rate the event and event organisation and can be used in event tendering (bids) and proposals . International law increasingly requires all major companies, such as event sponsors, to only deal with other companies that have an anti-corruption policy. Written in a clear and user-friendly style, each chapter is designed to explore different aspects of the event process and where to be aware of risks of corruption. With over thirty real stories and examples from around the world, the reader will be fascinated by the depth and breadth of this dark side of events. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, and by professionals wanting increased understanding alongside practical methods. Series editors: Vassilios Ziakas, Consultant & Independent Scholar in Events Management, UK and Donald Getz PhD., Professor Emeritus, University of Calgary, Canada. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88961017 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=596085 Emerging Trends in Consumer Behaviour in the Service Sector / Saloomeh Tabari / Goodfellow Publishers (2024)
Titre : Emerging Trends in Consumer Behaviour in the Service Sector Type de document : e-book Auteurs : Saloomeh Tabari Editeur : Goodfellow Publishers Année de publication : 2024 ISBN/ISSN/EAN : 9781915097651 Note générale : copyrighted Langues : Anglais (eng) Résumé : • Provides fresh perspective on consumer behaviour post pandemic and in the light of current issues such as climate change, AI and wellness; • Packed with international case studies to contextualise the theory; • Looks at the challenges faced by the retail sectors and the post-pandemic consumer. Service industries have been impacted by factors such as artificial intelligence, sustainability and the recent pandemic. Studies reveal that post-pandemic, people's top priority is to travel to visit family, followed by leisure. Hospitality, tourism, and retail service providers have had to adapt to this new era and cater to consumers' needs. 'Emerging Trends in Consumer Behaviour in the Service Sector' offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. It is divided into two sections: The first section will examine consumer preferences and changes in their behaviour related to health and wellness, sustainability, cultural shifts, lifestyle and work style, and remote work. The second section will explore future trends in service sectors by shedding light on evolving needs and understanding the impact of emerging technology on these industries. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88961222 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=596336 Management Accounting for the Hospitality, Tourism and Leisure Industries 3rd edition : A Strategic Approach Ed. 3 / Debra Adams / Goodfellow Publishers (2024)
Titre : Management Accounting for the Hospitality, Tourism and Leisure Industries 3rd edition : A Strategic Approach Ed. 3 Type de document : e-book Auteurs : Debra Adams Editeur : Goodfellow Publishers Année de publication : 2024 ISBN/ISSN/EAN : 9781911396710 Note générale : copyrighted Langues : Anglais (eng) Résumé : Management Accounting for the Hospitality, Tourism and Leisure Industries - A Strategic Approach 3rd edition is an up-to-date and relevant reference guide to accounting for decision making in the hospitality, tourism and leisure industries. Its’ user-friendly and easy to follow style is based on the author’s extensive first-hand experience of working with and delivering training and professional development in the sector. This third edition of this long-standing and effective text is fully revised and updated to include: • Pricing strategies to include examples of Revenue Management tactics; • Ratios such as TREVPAR and GOPPAR; • The growth of management contracts, franchising and leasing strategies for growth; • Increasing variety of funding options including crowd funding; • More detailed examples based on the author’s personal contemporary experience in training hotel financial controllers; • Further industry specific content to reflect current trends and practice. Key features include: • Up-to-date and relevant content designed to suit the needs of the current Hospitality Professional; • The latest recommendations of the Uniform System of Accounts for the Lodging Industry; • Current trends and practice; • Numerous case examples and scenarios to use in class; • Online resources to support the text. See http://www.goodfellowpublishers.com/manacc3 for details. This book is an essential guide for practitioners and students who are required to study management accounting in the context of the hospitality industry. For practitioners, the book is intended to help those who need an improved grasp of accounting information to assist them in their day-to-day work. For students, the book is aimed at those who are studying accounting as part of their degree or professional studies course. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88961134 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=596257
Titre : Understanding Tourism : Concepts and theories Ed. 2 Type de document : e-book Auteurs : Bob Mckercher Editeur : Goodfellow Publishers Année de publication : 2024 ISBN/ISSN/EAN : 9781915097699 Note générale : copyrighted Langues : Anglais (eng) Résumé : Now in its second edition, Understanding Tourism: Concepts and theories 2nd edn (formerly Tourism Theories: Concepts and models) has been fully revised and updated to reflect current thinking and include new case studies and material on: • International tourism and the political economy of tourism • The quest for sustainability and the net zero imperative • How tourists consume a destination • Crisis and resilience in a COVID-adapted world It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. Divided into six parts, and using user friendly language and case studies to contextualise, it takes the reader through the important key theories, models and concepts of tourism, ensuring clear understanding and the ability for critical thinking. Additional resources consist of web links, online videos and teaching reference materials. These can be found at www.goodfellowpublishers.com/TTCM from Academy fellows and other academic links explaining the ideas in the book. A must-have text for tourism and hospitality studies both at years 2/3 undergraduate and post graduate levels. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88961043 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=596179 International Tourism Futures : The Drivers and Impacts of Change Ed. 2 / Clare Lade / Goodfellow Publishers (2024)PermalinkMarketing Communications : An advertising, promotion and branding perspective Ed. 2 / Babek Taheri / Goodfellow Publishers (2024)PermalinkPermalinkPermalinkHow to Create Sustainable Hospitality : A handbook for guest participation / Christopher Warren / Goodfellow Publishers (2023)PermalinkHotel Housekeeping Management : Changing trends and developments / Jayanti Jayanti / Goodfellow Publishers (2023)PermalinkPermalinkPermalinkPermalinkHotel Housekeeping Management : Changing trends and developments / Jayanti Jayanti / Goodfellow Publishers (2023)Permalink
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