Product leadership / Richard BANFIELD, / O'REILLY (2017)  

Titre : Product leadership : how top product managers launch awesome products and build successful teams Type de document : e-book Auteurs : Richard BANFIELD, ; Martin ERIKSSON ; Nate, WALKINGSHAW Editeur : O'REILLY Année de publication : 2017 Importance : 217 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-4919-6057-8 Note générale : Includes index. Langues : Anglais (eng) Mots-clés : Management GESTION D'EQUIPE ; LEADERSHIP ; MARKETING DIRECT Mots-clés candidats : New products  Management.  Marketing.  Product management.  Teams in the workplace. Résumé : This book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: - Themes and patterns of successful teams and their leaders, and ways to attain those characteristics. - Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution. - Strategies and tactics for working with customers, agencies, partners, and external stakeholders. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207912