Marketing research / Naresh K MALHOTRA, / PEARSON EDUCATION INTERNATIONAL (2017)  

Titre : Marketing research : an applied approach Type de document : e-book Auteurs : Naresh K MALHOTRA, ; Daniel, NUNAN ; David F., BIRKS Mention d'édition : Fifth edition. Editeur : PEARSON EDUCATION INTERNATIONAL Année de publication : 2017 Importance : 1 online resource (xvi, 957 pages) : Présentation : illustrations (black and white, colour) ISBN/ISSN/EAN : 978-1-292-10315-0 Note générale : Revised edition of Marketing research, 2012. Langues : Anglais (eng) Mots-clés : Management EUROPE ; MARKETING STRATEGIQUE ; RECHERCHE Mots-clés candidats : Marketing research.  Methodology.  Marketing research Résumé : A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe. Nombre d'accès : 25 Autre URL associée : http://library.ez.neoma-bs.fr/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=9781292103150 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207916