Entrepreneurship / Cynthia L GREENE, / CENGAGE LEARNING (2016)  

Titre : Entrepreneurship : ideas in action Type de document : e-book Auteurs : Cynthia L GREENE, Mention d'édition : 6 e. Editeur : CENGAGE LEARNING Année de publication : 2016 Importance : 1 online resource (xiv, 434 pages) : Présentation : illustrations (chiefly colour) ISBN/ISSN/EAN : 978-1-4737-4651-0 Note générale : Includes index. Langues : Anglais (eng) Mots-clés : Management CREATION D'ENTREPRISE ; ENTREPRENEURIAT ; ETUDE DE CAS Mots-clés candidats : Entrepreneurship. Résumé : Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208886