Platform Revolution / Geoffrey G. PARKER / W. W. NORTON & COMPANY (2016)

Titre : Platform Revolution : How networked markets are transforming the economy Type de document : Livre Auteurs : Geoffrey G. PARKER ; Marshall VAN ALSTYNE ; Sangeet Paul CHOUDARY Editeur : W. W. NORTON & COMPANY Année de publication : 2016 Importance : 336 p. ISBN/ISSN/EAN : 978-0-393-24913-2 Prix : 31.32 EUR Langues : Anglais (eng) Mots-clés : Management ECONOMIE DE MARCHE ; RESEAU COMMERCIAL ; WEBMARKETING ; INTERNET Index. décimale : 121.38 RESEAU COMMERCIAL Résumé : Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. Note de contenu : Index, glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208944

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J5384	121.38 PAR	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Platform scale / Sangeet Paul CHOUDARY / FIRST EDITION (2015)

Titre : Platform scale : How an emerging business model helps startups build large empires with minimum investment Type de document : Livre Auteurs : Sangeet Paul CHOUDARY Editeur : FIRST EDITION Année de publication : 2015 Importance : 325 p. Présentation : ill. ISBN/ISSN/EAN : 978-981-09-6758-1 Prix : 36.36 EUR Langues : Anglais (eng) Mots-clés : Management INNOVATION TECHNOLOGIQUE ; STRATEGIE ; ENTREPRENEURIAT ; CREATION D'ENTREPRISE ; MODELE D'ENTREPRISE Index. décimale : 112.56 MODELE D'ENTREPRISE Résumé : Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses. Six core concepts for successful platform business model design. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208945

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J5657	112.56 CHO	Livre	Library Campus de Rouen	Salle de lecture	Disponible