Handbook of research on global fashion management and merchandising / BUSINESS SCIENCE REFERENCE (2016)  

Titre : Handbook of research on global fashion management and merchandising Type de document : e-book Auteurs : Alessandra, VECCHI ; Chitra, BUCKLEY (1959-) Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2016 Importance : 799 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-5225-0111-4 Note générale : "This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology". Langues : Anglais (eng) Mots-clés : Management INDUSTRIE ; MARQUE ; MODE Mots-clés candidats : Fashion merchandising.  Business logistics.  Branding (Marketing) Résumé : Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry. Nombre d'accès : Illimité En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208972