Digital sense / Travis WRIGHT, / John Wiley & Sons (2017)  

Titre : Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Type de document : e-book Auteurs : Travis WRIGHT, ; Chris J., SNOOK Editeur : John Wiley & Sons Année de publication : 2017 Importance : 1 online resource (xxxviii, 266 pages) : Présentation : illustrations. ISBN/ISSN/EAN : 978-1-119-29174-9 Langues : Anglais (eng) Mots-clés : Management COMPETITIVITE ; COMPORTEMENT DU CONSOMMATEUR ; OBJECTIF DE L'ENTREPRISE Mots-clés candidats : Internet marketing.  Internet advertising.  Digital media. Résumé : Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today`s digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage.[...] Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208996