As heard on TV / Bethany KLEIN, / London : ROUTLEDGE. (2016)  

Titre : As heard on TV : popular music in advertising Type de document : e-book Auteurs : Bethany KLEIN, Editeur : London : ROUTLEDGE. Année de publication : 2016 Importance : 179 p. ISBN/ISSN/EAN : 978-1-315-56805-8 Note générale : First published 2009 by Ashgate Publishing. Langues : Anglais (eng) Mots-clés : Management PUBLICITE ; TELEVISION Mots-clés candidats : Music in advertising.  History and criticism.  Popular music  Television advertising.  License agreements. Index. décimale : 781.54 Résumé : The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209002