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Auteur Renu BADLANI |
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Growth of Pre-Owned Luxury in India: Investigating the factors leading to the growth of second hand luxury market and its future outlook / Renu BADLANI / 2016
Titre : Growth of Pre-Owned Luxury in India: Investigating the factors leading to the growth of second hand luxury market and its future outlook Type de document : Mémoire Auteurs : Renu BADLANI, Auteur Année de publication : 2016 Importance : 59 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDE ; INDUSTRIE DU LUXE SECTEUR ; TECHNIQUE DE VENTERésumé : In this research paper we will look into the factors leading to growth of pre-owned luxury and the future outlook and challenges of the industry. We look into the emergence of online marketplaces fueled by both high demand and lack of access to stores, the changing attitudes of the masses towards the luxury industry, and more specifically towards the second hand luxury market.
Working as a Pricing Merchandiser for a Dubai based startup called The Luxury Closet, which buys and sells pre-owned luxury goods, the researcher aims to study the motive behind the company’s decision to set up shop in India, and what will be the best approach to tap the market affectively and what kind of challenges the company will face.Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=217797
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