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Titre : |
ButterFace |
Type de document : |
Mémoire |
Auteurs : |
Roisin LAWLESS, Auteur ; Vera LEVITSKAIA, Auteur |
Année de publication : |
2016 |
Importance : |
58 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management IRLANDE ; COSMETIQUE ET PARFUMERIE SECTEUR ; ETABLISSEMENT DE SOINS ; JEUNE ; SERVICE CLIENT ; MARKETING EXPERIENTIEL
|
Résumé : |
ButterFace - A vibrant, new and innovative, non surgical cosmetic clinic, soon to be the dominant market leader within the Republic of Ireland, with a clear vision to enter the United Kingdom within two years.
Following extensive research and elusive international trend monitoring, we have identified a major gap in the market for a concept medical-spa that will cater predominantly, although not limited, towards the generation of image obsessed millennials. The opportunity to develop a savvy brand within the non-surgical cosmetic sector, will create a unique experience that will provide these clients with the most impressive nonsurgical cosmetic treatments in a trendsetting environment. |
Programme : |
MSc International Master in Luxury Management |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=217799 |
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