Hit makers / Derek THOMPSON / PENGUIN BOOKS (2017)

Titre : Hit makers : The science of popularity in an age of distraction Type de document : Livre Auteurs : Derek THOMPSON Editeur : PENGUIN BOOKS Année de publication : 2017 Importance : 344 p. ISBN/ISSN/EAN : 978-1-101-98033-0 Prix : 13 EUR Langues : Anglais (eng) Mots-clés : Management CULTURE ; SOCIETE DE CONSOMMATION Index. décimale : 164.11 SOCIOLOGIE CULTURELLE Résumé : In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=231524

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J4865	164.11 THO	Livre	Library Campus de Rouen	Salle de lecture	Disponible