| Résumé : |
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheExperiential Marketing / Londres : KOGAN PAGE (2017)
