| Résumé : |
Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to "going global". Competing globally gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. Competing globally sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheCompeting globally / Oxford : BUTTERWORTH-HEINEMANN (2001)
Competing globally / Oxford : BUTTERWORTH-HEINEMANN (2001)
