Détail de l'auteur
Auteur Mark BALNAVES |
Documents disponibles écrits par cet auteur (1)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Introduction to Quantitative Research Methods : An Investigative Approach Ed. 1 / Mark BALNAVES / SAGE PUBLICATIONS (2001)
Titre : Introduction to Quantitative Research Methods : An Investigative Approach Ed. 1 Type de document : e-book Auteurs : Mark BALNAVES Editeur : SAGE PUBLICATIONS Année de publication : 2001 ISBN/ISSN/EAN : 9780761968047 Note générale : copyrighted Langues : Anglais (eng) Résumé : Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. Why would you choose Introduction to Quantitative Research Methods - It is theoretical, providing a concise overview of issues of quantitative research. - It is practical, providing case studies that exemplify the different ways of research is conducted in the social sciences (ranging from psychology to sociology, politics and media). - It is educational, providing practical vignettes, and chapter highlights for revision. - It is integrative, producing a typology of different ways of conducting quantitative research methods. - It is international, providing case studies from a range of countries. - It is innovative, providing multimedia tutorials on generic research and statistical skills. - It is clear, concise and accessible. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88869217 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486006
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26