| Résumé : |
Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheContemporary strategy analysis / JOHN WILEY & SONS ASIA (2018)
Contemporary Strategy Analysis : Text and Cases Ed. 9 / John Wiley & Sons (2016)
