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Auteur Ryan HONEYMAN |
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The B Corp Handbook, Second Edition : How You Can Use Business as a Force for Good Ed. 2 / Ryan HONEYMAN / Berrett-Koehler Publishers (2019)
Titre : The B Corp Handbook, Second Edition : How You Can Use Business as a Force for Good Ed. 2 Type de document : e-book Auteurs : Ryan HONEYMAN Editeur : Berrett-Koehler Publishers Année de publication : 2019 ISBN/ISSN/EAN : 9781523097531 Note générale : copyrighted Langues : Anglais (eng) Résumé : B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.
Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.
While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88866717 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484571
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