Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2017)  

Titre : Integrated Advertising, Promotion, and Marketing Communications Type de document : e-book Auteurs : Kenneth E. CLOW ; Donald BAACK Mention d'édition : 8th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2017 Importance : 509 p. ISBN/ISSN/EAN : 978-1-292-22275-2 Langues : Anglais (eng) Mots-clés : Management COMMUNICATION ; PUBLICITE Résumé : For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=516442

Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2016)

Titre : Integrated advertising, promotion, and marketing communications Type de document : Livre Auteurs : Kenneth E. CLOW ; Donald BAACK Mention d'édition : 7th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2016 Importance : 496 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-292-09363-5 Prix : 80 EUR Langues : Anglais (eng) Mots-clés : Management COMMUNICATION ; MARKETING STRATEGIQUE ; PROMOTION DES VENTES ; PUBLICITE Index. décimale : 125.55 PUBLICITE Résumé : Ouvrage de stratégie marketing sur la publicité, la communication et la promotion. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=136418

Autre format

• Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)  

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
051181	659.1/CLO	Livre	Library Campus de Reims	Salle de lecture	Disponible
J4889	125.55 CLO	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)  

Titre : Integrated advertising, promotion, and marketing communications Type de document : e-book Auteurs : Kenneth E. CLOW, Auteur ; Donald BAACK, Auteur Mention d'édition : Seventh edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 496 pages Présentation : illustrations ISBN/ISSN/EAN : 978-1-292-09364-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management MARKETING DIRECT ; PUBLICITE Mots-clés candidats : Communication in marketing.  Advertising. Index. décimale : E-book Résumé : For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292093741) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158477

Autre format

• Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2016)

Integrated advertising, promotion and marketing communications / Kenneth E. CLOW / PEARSON ED. (2013)

Titre : Integrated advertising, promotion and marketing communications Type de document : Livre Auteurs : Kenneth E. CLOW, Auteur ; Donald BAACK, Auteur Mention d'édition : Global ed. - 6th revised ed. Editeur : PEARSON ED. Année de publication : 2013 Importance : 480 p. ISBN/ISSN/EAN : 978-0-273-78698-6 Prix : 71 EUR Note générale : 480 p. Langues : Anglais (eng) Mots-clés : Management PUBLICITE Résumé : This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154558

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044237	659.1/CLO	Livre	Library Campus de Reims	Salle de lecture	Disponible
044236	659.1/CLO	Livre	Library Campus de Reims	Salle de lecture	Disponible

Sports marketing / Michael J. FETCHKO / PEARSON ED. (2013)

Titre : Sports marketing Type de document : Livre Auteurs : Michael J. FETCHKO, Auteur ; Donal P. ROY, Auteur ; Kenneth E. CLOW, Auteur Editeur : PEARSON ED. Année de publication : 2013 Importance : XXI; 391 p. ISBN/ISSN/EAN : 978-0-13-213546-7 Prix : 121 € Note générale : Bibliogr. à chaque fin de chap. Index. Langues : Anglais (eng) Mots-clés : Management SPORT ; MARKETING STRATEGIQUE Delphes MARKETING ; MARKETING PAR PRODUIT Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153851

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
041434	658.8/FET	Livre	Library Campus de Reims	Salle de lecture	Disponible

ADVERTISING PLAN PRO / Kenneth E. CLOW / ETATS-UNIS : PRENTICE HALL (2002)

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