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Auteur Liz MCFALL |
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Titre : Advertising : A Cultural Economy Ed. 1 Type de document : e-book Auteurs : Liz MCFALL Editeur : SAGE PUBLICATIONS Année de publication : 2004 ISBN/ISSN/EAN : 9780761942559 Note générale : copyrighted Langues : Anglais (eng) Résumé : Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88869055 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485481
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