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Auteur David J. CARSON |
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Titre : Qualitative Marketing Research Type de document : e-book Auteurs : David J. CARSON, Auteur Editeur : SAGE PUBLICATIONS LTD Année de publication : 2001 ISBN/ISSN/EAN : 978-1-4462-0535-8 Langues : Anglais (eng) Résumé : As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=558371
Titre : Qualitative Marketing Research Ed. 1 Type de document : e-book Auteurs : David J. CARSON ISBN/ISSN/EAN : 9780761963660 Note générale : copyrighted Langues : Anglais (eng) Résumé : As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88869847 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485729
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