Détail de l'auteur
Auteur Lynne EAGLE |
Documents disponibles écrits par cet auteur (2)



Titre : The SAGE Handbook of Marketing Ethics Ed. 1 Type de document : e-book Auteurs : Lynne EAGLE Editeur : SAGE PUBLICATIONS Année de publication : 2020 ISBN/ISSN/EAN : 9781529737677 Note générale : copyrighted Langues : Anglais (eng) Résumé : The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88933870 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554380
Titre : Marketing Ethics & Society Ed. 1 Type de document : e-book Auteurs : Lynne EAGLE Editeur : SAGE PUBLICATIONS Année de publication : 2015 ISBN/ISSN/EAN : 9781446296615 Note générale : copyrighted Langues : Anglais (eng) Résumé : Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: https://study.sagepub.com/eagle Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88869279 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485987

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