E-Commerce 2019 / Kenneth C. LAUDON / Pearson (2019)

Titre : E-Commerce 2019 : Business, Technology and Society, Global Edition Type de document : Livre Auteurs : Kenneth C. LAUDON ; Carol Guercio TRAVER Mention d'édition : 15th ed. Editeur : Pearson Année de publication : 2019 Importance : 912 p. ISBN/ISSN/EAN : 978-1-292-30317-8 Prix : 68 EUR Langues : Anglais (eng) Mots-clés : Management RESEAU SOCIAL ; TECHNIQUE DE VENTE Index. décimale : 124.82 COMMERCE ELECTRONIQUE Résumé : E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-­commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486315

Exemplaires(10)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
052765	658.872 LAU	Livre	Library Campus de Reims	Salle de lecture	Disponible
052764	658.872 LAU	Livre	Library Campus de Reims	Salle de lecture	Disponible
052763	658.872 LAU	Livre	Library Campus de Reims	Salle de lecture	Disponible
052766	658.872 LAU	Livre	Library Campus de Reims	Salle de lecture	Disponible
052767	658.872 LAU	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
J6349	124.82 LAU	Livre	Library Campus de Rouen	Salle de lecture	Exclu du prêt
J6348	124.82 LAU	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J6347	124.82 LAU	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J6415	124.82 LAU	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J6414	124.82 LAU	Livre	Library Campus de Rouen	Salle de lecture	Disponible

E-Commerce 2018, Global Edition / Kenneth C. LAUDON / Harlow : PEARSON EDUCATION LIMITED (2018)  

Titre : E-Commerce 2018, Global Edition Type de document : e-book Auteurs : Kenneth C. LAUDON ; Carol Guercio TRAVER Mention d'édition : 14th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2018 Importance : 914 p. ISBN/ISSN/EAN : 978-1-292-25172-1 Langues : Anglais (eng) Mots-clés : Management COMMERCE ELECTRONIQUE Résumé : For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489617