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Auteur Leonard M. FULD
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The Secret Language of Competitive Intelligence / Leonard M. FULD / DOG EAR PUBLISHING (2010)
Titre : The Secret Language of Competitive Intelligence : How to See Through & Stay Ahead of Business Disruptions, Distortions, Rumors & Smoke Screens Type de document : Livre Auteurs : Leonard M. FULD Editeur : DOG EAR PUBLISHING Année de publication : 2010 Importance : 309 p. ISBN/ISSN/EAN : 978-1-60844-553-0 Prix : 23 EUR Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; STRATEGIE
Index. décimale : 113.55 STRATEGIE Résumé : Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you.
Leonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows:
• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves
• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents
• How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogether
For more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely avail-able to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions.
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