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Auteur Eamon MAHER |
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Advertising the Black Stuff in Ireland 1959-1999 : Increments of change / Eamon MAHER / PETER LANG (2020)
Titre : Advertising the Black Stuff in Ireland 1959-1999 : Increments of change Type de document : e-book Auteurs : Eamon MAHER Editeur : PETER LANG Année de publication : 2020 ISBN/ISSN/EAN : 9781789973457 Note générale : copyrighted Langues : Anglais (eng) Résumé : 1959 to 1999 was a pivotal time in the Republic of Ireland's short history. This book's journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country's cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness's advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland's social and economic history might be recounted through the lens of Guinness's ads; the extent to which Guinness's advertising might have influenced Irish culture and society. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88882339 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503727
Titre : Recalling the Celtic Tiger Type de document : e-book Auteurs : Eamon MAHER Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9781789972863 Note générale : copyrighted Langues : Anglais (eng) Résumé : This book looks at various effects, symptoms and consequences of the period in Irish culture known as the Celtic Tiger. It will trace the critical pathway from boom to bust and up to the current beginnings of a similar, smaller boom through events, personalities and products. The short entries offer a sense of the lived experience of this seismic period in contemporary Irish society. While clearly not all aspects of the period could realistically be covered, the book does contain essential information about the central actors, events, themes, and economic trends, which are discussed in a readable and accessible manner. Each entry is linked to the overall Celtic Tiger phenomenon and its immediate aftermath. The book also provides a comprehensive account of what happened in this period and will be a factual resource for anyone anxious to discover information on the areas most commonly connected to it. All entries are written by experts in the area. The contributors include broadcasters, economists, cultural theorists, sociologists, literary critics, journalists, politicians and writers, each of whom brings particular insights to some aspect of the Celtic Tiger. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88876002 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=518224
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