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Auteur Stephen VARGO |
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Titre : The SAGE Handbook of Service-Dominant Logic Ed. 1 Type de document : e-book Auteurs : Stephen VARGO Editeur : SAGE PUBLICATIONS Année de publication : 2018 ISBN/ISSN/EAN : 9781526402837 Note générale : copyrighted Langues : Anglais (eng) Résumé : Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88896863 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=510994
Titre : The SAGE Handbook of Service-Dominant Logic Ed. 1 Type de document : e-book Auteurs : Stephen VARGO Editeur : SAGE PUBLICATIONS Année de publication : 2018 ISBN/ISSN/EAN : 9781526455505 Note générale : copyrighted Langues : Anglais (eng) Résumé : Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88896863 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=533561
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